Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago

Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store communication was arranged by the company DAGO.

The campaign is taking place in the Czech Republic and Slovakia through online channels, social media, OOH, and in-store materials. It was Dago’s in-store team that designed and produced attractive shop-in-shops, which shoppers can encounter in selected Albert and Tesco hypermarkets.

The main goal of the POP media was not only to communicate the mentioned contest in a way that maximizes the number of consumers participating, but also to introduce the new product Semtex AIR. This novelty symbolizes the discovery of new possibilities and the ability to look at life from a different perspective, and it is precisely travel that enriches our lives with unique experiences.

A travel-themed visual dominates the illuminated panel that forms the center of the display. On it, customers will also find information about the prizes in dynamic frames. The compactness of the implementation is complemented not only by the so-called hero giant can, but also by the real ones in sand-colored spots.

The brand did not forget about fans of the original version of the drink and delighted them with a packaging redesign. The entire portfolio of energy drinks is therefore presented with an emphasis on its full visibility on the sales floor.

Watch the time-lapse video from the installation at the point of sale and browse the gallery to see the display up close.

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