DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
LET´S NOT UNDERESTIMATE THE MILLENNIALS OR WHERE TO LOOK FOR EMPLOYEES?
![2021-0695-EP_002CC891_td_honey_2paleta_2400_uprava8](https://www.dago.cz/wp-content/uploads/2021/11/2021-0695-EP_002CC891_td_honey_2paleta_2400_uprava8.jpg)
Under the pressure of pandemic changes, our industry is now in Renaissance era.
Originally applied that experience in the industry, five years of work experience, management experience, college education, creative thinking, and enthusiasm for work were the basic parameters for hiring a brand or trade marketing manager into multinational companies. It has a reason. Such a person was able to create and coordinate marketing activities efficiently and quickly, he had a goal move. The more the experience deepened and the results evolved positively, the greater the value for his employer resulting in common loyalty.
I used to have a similar approach when hiring people into our company, but the market has been changing lately. Submitters seek and hire young people without experience for the mentioned positions. Often with an incredible interest in work, an effort to learn, and a completely different approach both to the branch itself and to the creation and coordination of the activities they are in charge of. While the previous manager would receive a clearly assigned task and process it based on experience, the millennial approaches the task differently. He wants to try something new, playful and functional, reflecting even younger and completely different shoppers. He does not copy previous realizations and often does not even get inspired by them. He doesn’t spend as much time at work as seniors, but his results are often very surprising and in many cases incredibly functional and creative – “out of the box”.
Personally, I´m being amazed so far! And I’m looking forward to the current Christmas season, which will be their first major output in the new normal; they will get a chance to showcase their creative and innovative approaches.
MATERIALS AND ACCESS ARE CHANGING
However, this year’s end will be in token of other changes in the sales area. We will notice a different approach to work. New material combinations are gradually coming to the fore, such as combinations of temporary and durable materials, forexes (rigid PVC foam board), which are cheap to produce and at the same time easy to install, or Plexiglas materials as well-thought design. Above all, there is cost-effective cardboard, which is intended for short-term displays, but today it is being used thoroughly and creatively from an aesthetic point of view. These materials-combining constructions are great for installation because they are practical and easy to handle due to their weight, while not unnecessarily increasing costs. They can be rebranded or moved from one event to another.
The amazing thing is that not only the materials but also the graphics and ideas have changed under the pressure of a new generation. We can notice, for example, the new Jägermeister display, where the deer head (instead of the hologram from the original older display) is depicted on an imitation of a painting on a canvas standing on an easel. We can see confectionery displays, the sides of which are printed with new technologies so that their ability to evoke taste is even more irresistible. For alcoholic beverages, we come across a display presenting, for example, honey variants of well-known brands, where honey-bearing bees will “fly” around you in the area. These are all ideas that are not so difficult to implement.Under the pressure of pandemic changes and shopping trends, our industry is in the Renaissance era, learning to think new, simple, and to transfer new approaches into realizations by innovations in graphics, design, and construction.
I´m really looking forward to more projects. These are currently waiting for us, for example, in the HORECA segment, where new implementation options are being sought, such as benches using solar power with mobile charging, or beermats with QR codes that link you to download online beer games as winnings on the spot, applications, which reflect recyclability and sustainability. Novelties are also waiting for us on the FMCG market. They won’t be so materially complicated, but they will be “crazy” and “cool”!
Author: MAREK KONČITÍK
Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY