We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
LET´S NOT UNDERESTIMATE THE MILLENNIALS OR WHERE TO LOOK FOR EMPLOYEES?

Under the pressure of pandemic changes, our industry is now in Renaissance era.
Originally applied that experience in the industry, five years of work experience, management experience, college education, creative thinking, and enthusiasm for work were the basic parameters for hiring a brand or trade marketing manager into multinational companies. It has a reason. Such a person was able to create and coordinate marketing activities efficiently and quickly, he had a goal move. The more the experience deepened and the results evolved positively, the greater the value for his employer resulting in common loyalty.
I used to have a similar approach when hiring people into our company, but the market has been changing lately. Submitters seek and hire young people without experience for the mentioned positions. Often with an incredible interest in work, an effort to learn, and a completely different approach both to the branch itself and to the creation and coordination of the activities they are in charge of. While the previous manager would receive a clearly assigned task and process it based on experience, the millennial approaches the task differently. He wants to try something new, playful and functional, reflecting even younger and completely different shoppers. He does not copy previous realizations and often does not even get inspired by them. He doesn’t spend as much time at work as seniors, but his results are often very surprising and in many cases incredibly functional and creative – “out of the box”.
Personally, I´m being amazed so far! And I’m looking forward to the current Christmas season, which will be their first major output in the new normal; they will get a chance to showcase their creative and innovative approaches.
MATERIALS AND ACCESS ARE CHANGING
However, this year’s end will be in token of other changes in the sales area. We will notice a different approach to work. New material combinations are gradually coming to the fore, such as combinations of temporary and durable materials, forexes (rigid PVC foam board), which are cheap to produce and at the same time easy to install, or Plexiglas materials as well-thought design. Above all, there is cost-effective cardboard, which is intended for short-term displays, but today it is being used thoroughly and creatively from an aesthetic point of view. These materials-combining constructions are great for installation because they are practical and easy to handle due to their weight, while not unnecessarily increasing costs. They can be rebranded or moved from one event to another.
The amazing thing is that not only the materials but also the graphics and ideas have changed under the pressure of a new generation. We can notice, for example, the new Jägermeister display, where the deer head (instead of the hologram from the original older display) is depicted on an imitation of a painting on a canvas standing on an easel. We can see confectionery displays, the sides of which are printed with new technologies so that their ability to evoke taste is even more irresistible. For alcoholic beverages, we come across a display presenting, for example, honey variants of well-known brands, where honey-bearing bees will “fly” around you in the area. These are all ideas that are not so difficult to implement.Under the pressure of pandemic changes and shopping trends, our industry is in the Renaissance era, learning to think new, simple, and to transfer new approaches into realizations by innovations in graphics, design, and construction.
I´m really looking forward to more projects. These are currently waiting for us, for example, in the HORECA segment, where new implementation options are being sought, such as benches using solar power with mobile charging, or beermats with QR codes that link you to download online beer games as winnings on the spot, applications, which reflect recyclability and sustainability. Novelties are also waiting for us on the FMCG market. They won’t be so materially complicated, but they will be “crazy” and “cool”!
Author: MAREK KONČITÍK
Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY