Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
LET´S NOT UNDERESTIMATE THE MILLENNIALS OR WHERE TO LOOK FOR EMPLOYEES?
![2021-0695-EP_002CC891_td_honey_2paleta_2400_uprava8](https://www.dago.cz/wp-content/uploads/2021/11/2021-0695-EP_002CC891_td_honey_2paleta_2400_uprava8.jpg)
Under the pressure of pandemic changes, our industry is now in Renaissance era.
Originally applied that experience in the industry, five years of work experience, management experience, college education, creative thinking, and enthusiasm for work were the basic parameters for hiring a brand or trade marketing manager into multinational companies. It has a reason. Such a person was able to create and coordinate marketing activities efficiently and quickly, he had a goal move. The more the experience deepened and the results evolved positively, the greater the value for his employer resulting in common loyalty.
I used to have a similar approach when hiring people into our company, but the market has been changing lately. Submitters seek and hire young people without experience for the mentioned positions. Often with an incredible interest in work, an effort to learn, and a completely different approach both to the branch itself and to the creation and coordination of the activities they are in charge of. While the previous manager would receive a clearly assigned task and process it based on experience, the millennial approaches the task differently. He wants to try something new, playful and functional, reflecting even younger and completely different shoppers. He does not copy previous realizations and often does not even get inspired by them. He doesn’t spend as much time at work as seniors, but his results are often very surprising and in many cases incredibly functional and creative – “out of the box”.
Personally, I´m being amazed so far! And I’m looking forward to the current Christmas season, which will be their first major output in the new normal; they will get a chance to showcase their creative and innovative approaches.
MATERIALS AND ACCESS ARE CHANGING
However, this year’s end will be in token of other changes in the sales area. We will notice a different approach to work. New material combinations are gradually coming to the fore, such as combinations of temporary and durable materials, forexes (rigid PVC foam board), which are cheap to produce and at the same time easy to install, or Plexiglas materials as well-thought design. Above all, there is cost-effective cardboard, which is intended for short-term displays, but today it is being used thoroughly and creatively from an aesthetic point of view. These materials-combining constructions are great for installation because they are practical and easy to handle due to their weight, while not unnecessarily increasing costs. They can be rebranded or moved from one event to another.
The amazing thing is that not only the materials but also the graphics and ideas have changed under the pressure of a new generation. We can notice, for example, the new Jägermeister display, where the deer head (instead of the hologram from the original older display) is depicted on an imitation of a painting on a canvas standing on an easel. We can see confectionery displays, the sides of which are printed with new technologies so that their ability to evoke taste is even more irresistible. For alcoholic beverages, we come across a display presenting, for example, honey variants of well-known brands, where honey-bearing bees will “fly” around you in the area. These are all ideas that are not so difficult to implement.Under the pressure of pandemic changes and shopping trends, our industry is in the Renaissance era, learning to think new, simple, and to transfer new approaches into realizations by innovations in graphics, design, and construction.
I´m really looking forward to more projects. These are currently waiting for us, for example, in the HORECA segment, where new implementation options are being sought, such as benches using solar power with mobile charging, or beermats with QR codes that link you to download online beer games as winnings on the spot, applications, which reflect recyclability and sustainability. Novelties are also waiting for us on the FMCG market. They won’t be so materially complicated, but they will be “crazy” and “cool”!
Author: MAREK KONČITÍK
Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY