SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several types of products of black and white appliances together. And all this in a luxurious and fully interactive coat.
“The whole project is unconventional. We wanted to take advantage of the unique space available and also to present a wide range of our products at one point in such a way we can´t see anywhere else yet,” explained Roman Moudrý, GMT manager of the company LG Electronics CZ. And the spectrum is really extensive. Customers can look at home appliances and especially televisions with the most advanced OLED technology in a spacious exposition.
The project is the result of several months of co-operation and reflects the latest trends in requirements customers impose on stores. The quality and visually interesting design of the whole installation is a matter of course, but it is also necessary to address shoppers in a different way. In this case, their attention is attracted by a wide range of possibilities how to interact with the whole space. For example, they can see thoroughly all exposed products and try them as they are fully functional. For example OLED televisions are not just hanging on walls; customers can see their rear sides thanks to a special pull-out system. The project caught attention of the jury of POPAI Awards in Paris as well, who nominated it for the finals in the category of “Architecture of commercial interiors”.
The resulting concept of the shop-in-shop is a complex of many innovative elements and materials creating a luxurious design to bring attention to the whole unit and to emphasize design and image of exposed products. And it gets the attention as Roman Moudrý says: “customers respond very positively to the display, we notice a higher interest in the products thanks to it and especially increased sales,” he explains.
The display is designed to be continually upgraded and could stay on the spot for several years. There is a smaller realization prepared for customers also in Alza Showroom in Bratislava.
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