Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

Marketer of the Year 2015

As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Marketer of the Year organized by Czech Marketing Association, which just announced the tenth jubilee Marketer of the Year.

The announcement of this significant professional and social event took place in the festive pre-Christmas atmosphere within the meeting of the Main Committee of the Czech Marketing Association in Prague on December 17th 2014. Doc. Jitka Vysekalova, the President of the Association, and prof. Gustav Tomek, the Vice-president and Chairman of the Contest Jury, as representatives of the Czech Marketing Associationparticipated at the ceremony. Prof. Philip Kotler, personage of the global marketing, traditionally supported the contest announcement with his message.

One of the main goals of the Czech Marketing Association is to support marketing as an essential factor for the development and competitiveness of our economy. Among the ways to achieve the goal, the Marketer of the Year contest won an important role. The registered projects are being assessed mainly for their innovativeness, efficiency, development method and marketing principle as well as ethic and other assumptions. In parallel, there takes place the Young Dolphin contest for university students of programs focusing on marketing.

A festive gala evening with the announcement of the results will take place on 21st May 2015 in Divadelni klub Lavka (Theatre Club Lavka) in Prague – Novotneho lavka.

You can find further information at www.cms-cma.cz.

We are looking forward to meet new Czech marketers winning well-deserved awards.

We wish you a Merry Christmas. Your DAGO team

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