We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
]
And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
Marvel heroes call for competition in Coca-Cola’s in-store campaign
![Hrdinové Marvelu vyzývají k soutěži v in-store kampani Coca-Cola](https://www.dago.cz/wp-content/uploads/2023/02/Render_SIS-scaled.jpg)
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special. For the current competition for a trip to the Marvel Avengers Campus in Disneyland Paris, the Dago communication agency has prepared several displays for Coca-Cola, which customers will be able to see in stores across the Czech Republic and Slovakia in the coming weeks. The campaign will take place until the end of March, and in addition to the trip, customers could win for example televisions or tickets to Comic-Con.
Characters from the Avengers series, Iron Man and Captain Marvel play a prominent role in the campaign. At the same time, they fit perfectly into the red colour scheme, which is inevitably associated with the Coca-Cola brand. “The most important factor in our decision was the wow effect we felt from the proposal. We are confident that the displays will interest customers and at the same time provide them with information about the ongoing competition. Sufficient space for products, which are of course the priority, also played a role,” said Kristýna Křibská, the Marketing Execution Lead from the Coca-Cola HBC company.
Shop-in-shop with the Avengers logo; smaller displays will be rebrandable
The most striking part of the in-store campaign is the shop-in-shop, which, in addition to the product, is dominated by the figure of Iron Man and a circular podium with the Avengers logo. “The products are laid out around the supporting step-like podium with the logo, and the logo itself is placed in front, which gives it a distinctive impression. A roller-coaster is also indicated on the display, which refers to the main prize of the current competition,” the Project Manager, Jakub Petráš, said on behalf of Dago. “The shop-in-shop is also openable, so you can drive into it with a pallet truck, which significantly eases the work of employees in the shops,” he added. On the Czech market, shop-in-shops will be in Albert stores, in Slovakia they will be in Tesco stores. “Customers will have the opportunity to see them there in selected stores during February,” said Marek Prostredný, the Marketing Execution Lead for the Slovak market, and added: “The solution we produced together with the DAGO agency deviates from classic marketing displays and perfectly symbolizes the connection of Coca-Cola and Marvel brands.”
In addition to the shop-in-shop, there were also created displays for cans, displays of one Euro pallet size, and classic “rummaging”. They are the only ones that use clear plastic in addition to cardboard. “In recent years, we have started using cardboard much more. It is a variable material that can be easily transported and at the same time simply assembled, which was one of the client’s conditions,” said Jakub Petráš. These smaller formats are intended for the entire market, and for the sake of sustainability, they can also be rebranded. “Sustainability is one of our priorities at Coca-Cola HBC, so we are glad that the DAGO agency designed the stands in such a way that they can be easily remodelled and used again after the end of the ongoing campaign,” added Kristýna Křibská.
The campaign will take place until the end of March
The Coca-Cola Screentime competition to which the campaign relates will take place until the end of March. By purchasing selected products and playing mini-games in the Coca-Cola app, contestants gain the opportunity to win valuable prizes. These include, for example, televisions, tablets or Samsung brand projectors, or promotional items from the Marvel world. The grand prizes are tickets to Comic-Con 2023 and a trip for four to the Marvel Avengers Campus at Disneyland Paris.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY