Reflections of summer on Pinterest
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We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
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Metaxa home party and pleasant get-together with a Kingswood Rosé cider
![foto1_51](https://www.dago.cz/wp-content/uploads/2018/09/foto1_51-e1539692466339.jpg)
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to create a great home party. The other is a 4palette exposure for a new Kingswood Rosé cider evoking an atmosphere of relaxation with benches.
„In recent years, we are witnessing a shift of preferences when consuming alcohol from bars towards home parties. The Metaxa brand took a liking to this trend and on a long-term basis, provides customers with advices how to enjoy a perfect home party. So the display is supposed to attract and encourage customers to purchase a whole solution of their home parties,“ says Ivana Plevková, the Trade Marketing Specialist of the company RÉMY COINTREAU.
The goal of the in-store activity using the shelf module was to inspire customers by a more comprehensive assortment offer for a single moment of consumption. Achieving this by using a shopping cart located directly in the middle of the module. Its content includes typical ingredients such as crisps, baguettes, soft drinks, but especially bottles of Metaxa. “In the background, there is even graphically illustrated the whole menu for the party table where the emphasis was placed on choosing photos of real meals to evoke an appetite to organize a party. Everything is supported by a distinctive yellow colour and LED lighting at the top of the display,” adds Miroslav Obrátil from our company that make the resulting realization.
We focused on the originality also in the case of the realization for Pilsner Urquell where we provided the complete production of new Kingswood Rosé cider launch solution. We prepared a 4palette exposure with a distinctive element of a real wooden bench for customers. “We wanted to create a final display being mainly in compliance with the overall brand communication and helping to bring a peaceful atmosphere of the Kingswood world into the store environment” explains Oliver Jáchymovský from Pilsner Urquell. The creative agency Addict provided the creative proposal for introducing the new drink variant.
The 4palette display was one of the first elements of the whole concept of the secondary exposure including also an end cap branding, displays and others. The whole exposure is made of cardboard including the 3D spreading tree except the wooden bench. “The main requirement for the realization was mainly the endurance of all elements,” adds Radka Hejduková, the Project Manager of our company. As a part of the installation, there must be also a sufficient supply of bottles not to limit their purchase.
Your DAGO team