SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to create a great home party. The other is a 4palette exposure for a new Kingswood Rosé cider evoking an atmosphere of relaxation with benches.
„In recent years, we are witnessing a shift of preferences when consuming alcohol from bars towards home parties. The Metaxa brand took a liking to this trend and on a long-term basis, provides customers with advices how to enjoy a perfect home party. So the display is supposed to attract and encourage customers to purchase a whole solution of their home parties,“ says Ivana Plevková, the Trade Marketing Specialist of the company RÉMY COINTREAU.
The goal of the in-store activity using the shelf module was to inspire customers by a more comprehensive assortment offer for a single moment of consumption. Achieving this by using a shopping cart located directly in the middle of the module. Its content includes typical ingredients such as crisps, baguettes, soft drinks, but especially bottles of Metaxa. “In the background, there is even graphically illustrated the whole menu for the party table where the emphasis was placed on choosing photos of real meals to evoke an appetite to organize a party. Everything is supported by a distinctive yellow colour and LED lighting at the top of the display,” adds Miroslav Obrátil from our company that make the resulting realization.
We focused on the originality also in the case of the realization for Pilsner Urquell where we provided the complete production of new Kingswood Rosé cider launch solution. We prepared a 4palette exposure with a distinctive element of a real wooden bench for customers. “We wanted to create a final display being mainly in compliance with the overall brand communication and helping to bring a peaceful atmosphere of the Kingswood world into the store environment” explains Oliver Jáchymovský from Pilsner Urquell. The creative agency Addict provided the creative proposal for introducing the new drink variant.
The 4palette display was one of the first elements of the whole concept of the secondary exposure including also an end cap branding, displays and others. The whole exposure is made of cardboard including the 3D spreading tree except the wooden bench. “The main requirement for the realization was mainly the endurance of all elements,” adds Radka Hejduková, the Project Manager of our company. As a part of the installation, there must be also a sufficient supply of bottles not to limit their purchase.
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