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Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through its visual identity change. We have prepared a display with a special shining 70m LED system that attracts attention of customers from afar.
The display for Metaxa of the Romy Cointreau brand is characterized by an emphasis on blue and white lighting. “Metaxa shifts from yellow to blue-and-white colour combination. The display was a great opportunity to contribute with this change to the image-building also thanks to the direct contact with customers as one of the important touchpoints with the brand,” says Lenka Adámková, the Brand Manager of Metaxa in Rémy Cointreau. The inspiration how to approach to the category was the 3D Jägermeister deer origami, belonging also to Rémy Cointreau, which won several Czech POPAI Awards last year including the first prize; and last week it was nominated for a winner of the strong category of beverages at the European POPAI Awards in Paris.
The display offers 3 variants of the product to shoppers. “We work more to provide premium characteristics and unify the portfolio. The most common is the 5-star variant, but we also give a space for discovering 7-star and 12-star variants, which could surprise customers a lot,” explains Lenka Adámková.
Metaxa is a synonym for sun and Greece. So the specifications of this project placed emphasis on working with light. We succeeded to interconnect the tradition with design also thanks to the 70-meter LED lighting. Together with the ground tint on Perspex making 3D effect and lacquered elements, there was used also a printed carpet instead of the ordinary floor stickers. That is how we highlighted the premium impression the client required and harmonizing with the brand.
In addition to the 2-palette display, there has been created also a 1-palette display to be able to satisfy all Globus stores. The 1-palette display has been designed also for the Metro store in Bratislava.
Your DAGO team
