SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through its visual identity change. We have prepared a display with a special shining 70m LED system that attracts attention of customers from afar.
The display for Metaxa of the Romy Cointreau brand is characterized by an emphasis on blue and white lighting. “Metaxa shifts from yellow to blue-and-white colour combination. The display was a great opportunity to contribute with this change to the image-building also thanks to the direct contact with customers as one of the important touchpoints with the brand,” says Lenka Adámková, the Brand Manager of Metaxa in Rémy Cointreau. The inspiration how to approach to the category was the 3D Jägermeister deer origami, belonging also to Rémy Cointreau, which won several Czech POPAI Awards last year including the first prize; and last week it was nominated for a winner of the strong category of beverages at the European POPAI Awards in Paris.
The display offers 3 variants of the product to shoppers. “We work more to provide premium characteristics and unify the portfolio. The most common is the 5-star variant, but we also give a space for discovering 7-star and 12-star variants, which could surprise customers a lot,” explains Lenka Adámková.
Metaxa is a synonym for sun and Greece. So the specifications of this project placed emphasis on working with light. We succeeded to interconnect the tradition with design also thanks to the 70-meter LED lighting. Together with the ground tint on Perspex making 3D effect and lacquered elements, there was used also a printed carpet instead of the ordinary floor stickers. That is how we highlighted the premium impression the client required and harmonizing with the brand.
In addition to the 2-palette display, there has been created also a 1-palette display to be able to satisfy all Globus stores. The 1-palette display has been designed also for the Metro store in Bratislava.
Your DAGO team
