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The Augmented Reality and the Artificial Intelligence will change our shopping experience
The Augmented Reality and the Artificial Intelligence are experiencing boom in the retail marketing. It seems that the importance of the Artificial Intelligence (AI) as well as the Augmented Reality (AR) will increase during…
The actual trends in the P.O.P./P.O.S branch: Efficiency, Modern Technologies and Interactivity
The P.O.P./P.O.S branch has developed in many ways over the previous few years. Clients focus on strategic and clearly defined goals, so there is needed a comprehensive approach that uses the most modern technologies. For u…
Shopping center like a sanctuary of consumption
A well-dressed attractive girl walks along the sidewalk, half a step behind her is a less nice-looking and attractively dressed friend. The first one stopped in front of the proximity sensor before the open door of the larg…
What do clients often expect from P.O.S. solutions?
The overall communication with customers at points-of-sales develops according to expectations of shoppers. Retailers are very well aware of this fact and that is why they reflect the knowledge about their customers into sp…
Retail Safari in Düsseldorf
This year´s trip to Düsseldorf for inspiration showed possibilities how stores can become a pleasant part of customer´s leisure time.
As a part of our visit at the Trade Fair Euroshop in Düsseldorf we could not miss our tr…
Parents should make purchasing decisions personally. Conscious stores help them.
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POP communication focused on children brings many opportunities as well as ethical dilemmas. Stores and brands are starting to realize this.
Children are ideal recipi…
A brand at the point of sale: use it, protect it, build it …
Proper communication at the point of sale uses and builds the brand value
Every day, we are exposed to offers of new products and face up the necessity to decide which of the many very similar variants to choose. In such a…
Sensory shopping or how to catch into the net
When shopping, we perceive the environment and offered products using several senses. It is therefore advantageous to influence customers through more senses, but among other senses the eyesight, which is decisive when choo…
A reportage from the Paris Trade Fair and POPAI Euro Awards
The DAGO team set out for France to visit the Trade Fair Le salon du marketing point de ventre and also to attend the competition POPAI Awards. Three of our realizations advanced to the June finals. However, we were pleased…
10 EFFECTIVE TIPS FOR BETTER POINTS-OF-SALE
Emotional ties are crucial to excel in oversaturated retail environment. We offer you 10 tips how your points-of-sale can work better for the benefit of you and your customers.
1. Create well-arranged sections
Provide eyes…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with more and more obvious ubiquity of modern technologies. An experiential shopping is today´s phenomenon associated with the generation change of the purchasing power. Surprising people and wow effects are becoming essential parts of a modern store as they can exceed customer´s expectations and fix an essence of brands in their hearts through analog and digital channels. Today´s stores, therefore, do not manage with simply exposing goods. Brands must try to make customers to enjoy spending their time nearby, offer them experiences, adventure, pamper them, expand their knowledge or refine their taste, offer them things they would not imagine themselves, thanks to which they enjoy something new or otherwise improve their lives.
In connection with the incredible selection on the Internet, which people have available all the time through their smartphones, stone stores must also change into a place of expert consultations. Shop assistants, as experts, will help with selection, expand the possibility of customer´s needs and become customer´s guide in their world of a relevant product inspiration. In this context, there is coming in a new phenomenon of curated shopping based on detecting and meaningfully satisfying existing and potential needs of customers. In connection with the incredible selection on the Internet, which people have available all the time through their smartphones, stone stores must also change into a place of expert consultations. Shop assistants, as experts, will help with selection, expand the possibility of customer´s needs and become customer´s guide in their world of a relevant product inspiration. In this context, there is coming in a new phenomenon of curated shopping based on detecting and meaningfully satisfying existing and potential needs of customers.
