SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Natura water flows through Globus stores
The two-pallet and four-pallet island targets people who are interested in a healthy lifestyle. “This includes athletes, families with children, seniors, and travellers. These are people who, in today’s hectic times, lack a certain naturalness and contact with nature. Through Natura water, we try to compensate them for these shortcomings and
return them to harmony with the outside world,” says Martin Zelený, the Channel Development Manager from Coca-Cola HBC, which includes the brand Natura.
Passers-by will immediately notice an imitation of the river, which flows through two rocks made of cardboard. This suggests that the water springs in the Adršpach-Teplice rocks, where it gets its crystal purity.
The fountain is being accompanied by the reproduced sound of a waterfall and a bubble generator, which underlines the customer’s impression of the transparency of the water. Technically, it was the most demanding part, which we managed to solve with the help of a glass container and a pump located next to it, which ensures the water cycle.
Emphasis on real and natural elements
To ensure that the customer sees the connection of the promoted water with the rocks, forests, and clean air that the Adršpach region abounds in, we had to find a suitable connection with the real world and transfer it to the store.
Therefore, we placed a real, live conifer in the middle of the display, which perfectly illustrates the environment. We deliberately sunk it directly into the stand to evoke the size and height of the rocks that surround it.
The Natura pallet island offers both half-litre bottles and bottles with a sports cap and even whole cartons. It will satisfy the demand of everyone who came to buy bottled water. The goods are displayed on a pallet island surrounded by branded cardboard so that the customer has better access to them.
Connection with multiple channels
The display fits into the overall concept of an extensive campaign by which Natura seeks to raise awareness of its bottled water. In addition to point-of-sale support, trailers also appear on television, at cinemas, outdoors, and on the Internet.
It follows well this communication and brings elements that customers may know from elsewhere directly to the sales area. “There is an interconnection of over-line and under-line communication, which is crucial when building brand awareness,” adds Martin Zelený.
The permanent Natura display attracts shoppers in the Globus chains throughout this autumn. There were produced totally 15 displays.
Your Dago Team
