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Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Natura water flows through Globus stores
The two-pallet and four-pallet island targets people who are interested in a healthy lifestyle. “This includes athletes, families with children, seniors, and travellers. These are people who, in today’s hectic times, lack a certain naturalness and contact with nature. Through Natura water, we try to compensate them for these shortcomings and
return them to harmony with the outside world,” says Martin Zelený, the Channel Development Manager from Coca-Cola HBC, which includes the brand Natura.
Passers-by will immediately notice an imitation of the river, which flows through two rocks made of cardboard. This suggests that the water springs in the Adršpach-Teplice rocks, where it gets its crystal purity.
The fountain is being accompanied by the reproduced sound of a waterfall and a bubble generator, which underlines the customer’s impression of the transparency of the water. Technically, it was the most demanding part, which we managed to solve with the help of a glass container and a pump located next to it, which ensures the water cycle.
Emphasis on real and natural elements
To ensure that the customer sees the connection of the promoted water with the rocks, forests, and clean air that the Adršpach region abounds in, we had to find a suitable connection with the real world and transfer it to the store.
Therefore, we placed a real, live conifer in the middle of the display, which perfectly illustrates the environment. We deliberately sunk it directly into the stand to evoke the size and height of the rocks that surround it.
The Natura pallet island offers both half-litre bottles and bottles with a sports cap and even whole cartons. It will satisfy the demand of everyone who came to buy bottled water. The goods are displayed on a pallet island surrounded by branded cardboard so that the customer has better access to them.
Connection with multiple channels
The display fits into the overall concept of an extensive campaign by which Natura seeks to raise awareness of its bottled water. In addition to point-of-sale support, trailers also appear on television, at cinemas, outdoors, and on the Internet.
It follows well this communication and brings elements that customers may know from elsewhere directly to the sales area. “There is an interconnection of over-line and under-line communication, which is crucial when building brand awareness,” adds Martin Zelený.
The permanent Natura display attracts shoppers in the Globus chains throughout this autumn. There were produced totally 15 displays.
Your Dago Team
