SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client which now attracts customers in selected stores.
”The objective of the resulting realization was to update the existing permanent display to correspond with our new requirements and also to make the orientation within a wide range of product portfolio, including new, bigger capsule packaging, easier for our customers,“ explains Michaela Gilarová, the Nescafe Dolce Gusto Channel Development Manager of the company Nestlé. As she said, we succeeded to realize the whole project perfectly, from the orientation to details up to the precise final version.
For the Nescafé Dolce Gusto products, we have prepared solutions supporting permanent visibility as end caps, pallet displays and even shop-in-shops. We designed the resulting displays so that shoppers could orient within the coffee offer as easily as possible. As a part of the whole presentations, there are also coffee machines enabling to communicate a coffee machine and capsules as two elements of a closed system. Several displays also include backlit for greater dominance and visibility within a store.
The permanent displays of a wide range of Nescafé Dolce Gusto products and appliances are located in Ahold, Globus and Tesco stores in the categories of coffee and bakery products. Several installations are also ready for shoppers in ElectroWorld stores.
Your DAGO team
