SK
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choose and combine 17 kinds of Nescafé Dolce Gusto coffee themselves at will.
“We wanted to provide our customers with the opportunity to create a set of capsules to their taste and perhaps get to know other kinds of drinks they have not yet tasted. Moreover, the box has a special gift design so that customers can give the resulting selection to their relatives or friends,” explains Michaela Gilarová, the Channel Development Manager of Nescafé Dolce Gusto from the company Nestlé.
Our DAGO team was in charge of the design and realization of the display itself. The objective was mainly to create such a pop-up store where shoppers quickly tune themselves to the iconic brand, orient and easily choose. So we had to design a sufficiently big, attractive and original space to display all products.
For this purpose, we prepared a unique mobile unit for Nestlé, where customers can buy their own mixed collection, but also to see the existing portfolio of coffee machines, including novelties with touch-screen operating, and they can try the simplicity of the whole system.
They can choose from two variants: a standard package of 16 capsules or a big package of 32 capsules. They can choose from 17 different variants of capsules to combine them into their own collections. Finally, shoppers get small gifts with their resulting mixtures.
Thus the company Nestlé has successfully tested the use of a mobile pop-up concept for its modern communication and sales promotion of its brand Nescafé Dolce Gusto, thanks to which it can flexibly approach its existing and potential customers. This approach comes from the trend of product personalization and pop-up retail strategy. At the stand, which shows also coffee machines besides capsules Nescafé Dolce Gusto, there are hostesses to help with selection. So customers can easily select coffee according to their taste and take it immediately in gift packs. Nescafé Dolce Gusto pop-up store waits for its customers in OC Nový Smíchov across from the Datart store until the end of January.
Your DAGO team
