SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choose and combine 17 kinds of Nescafé Dolce Gusto coffee themselves at will.
“We wanted to provide our customers with the opportunity to create a set of capsules to their taste and perhaps get to know other kinds of drinks they have not yet tasted. Moreover, the box has a special gift design so that customers can give the resulting selection to their relatives or friends,” explains Michaela Gilarová, the Channel Development Manager of Nescafé Dolce Gusto from the company Nestlé.
Our DAGO team was in charge of the design and realization of the display itself. The objective was mainly to create such a pop-up store where shoppers quickly tune themselves to the iconic brand, orient and easily choose. So we had to design a sufficiently big, attractive and original space to display all products.
For this purpose, we prepared a unique mobile unit for Nestlé, where customers can buy their own mixed collection, but also to see the existing portfolio of coffee machines, including novelties with touch-screen operating, and they can try the simplicity of the whole system.
They can choose from two variants: a standard package of 16 capsules or a big package of 32 capsules. They can choose from 17 different variants of capsules to combine them into their own collections. Finally, shoppers get small gifts with their resulting mixtures.
Thus the company Nestlé has successfully tested the use of a mobile pop-up concept for its modern communication and sales promotion of its brand Nescafé Dolce Gusto, thanks to which it can flexibly approach its existing and potential customers. This approach comes from the trend of product personalization and pop-up retail strategy. At the stand, which shows also coffee machines besides capsules Nescafé Dolce Gusto, there are hostesses to help with selection. So customers can easily select coffee according to their taste and take it immediately in gift packs. Nescafé Dolce Gusto pop-up store waits for its customers in OC Nový Smíchov across from the Datart store until the end of January.
Your DAGO team
