SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choose and combine 17 kinds of Nescafé Dolce Gusto coffee themselves at will.
“We wanted to provide our customers with the opportunity to create a set of capsules to their taste and perhaps get to know other kinds of drinks they have not yet tasted. Moreover, the box has a special gift design so that customers can give the resulting selection to their relatives or friends,” explains Michaela Gilarová, the Channel Development Manager of Nescafé Dolce Gusto from the company Nestlé.
Our DAGO team was in charge of the design and realization of the display itself. The objective was mainly to create such a pop-up store where shoppers quickly tune themselves to the iconic brand, orient and easily choose. So we had to design a sufficiently big, attractive and original space to display all products.
For this purpose, we prepared a unique mobile unit for Nestlé, where customers can buy their own mixed collection, but also to see the existing portfolio of coffee machines, including novelties with touch-screen operating, and they can try the simplicity of the whole system.
They can choose from two variants: a standard package of 16 capsules or a big package of 32 capsules. They can choose from 17 different variants of capsules to combine them into their own collections. Finally, shoppers get small gifts with their resulting mixtures.
Thus the company Nestlé has successfully tested the use of a mobile pop-up concept for its modern communication and sales promotion of its brand Nescafé Dolce Gusto, thanks to which it can flexibly approach its existing and potential customers. This approach comes from the trend of product personalization and pop-up retail strategy. At the stand, which shows also coffee machines besides capsules Nescafé Dolce Gusto, there are hostesses to help with selection. So customers can easily select coffee according to their taste and take it immediately in gift packs. Nescafé Dolce Gusto pop-up store waits for its customers in OC Nový Smíchov across from the Datart store until the end of January.
Your DAGO team
