SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choose and combine 17 kinds of Nescafé Dolce Gusto coffee themselves at will.
“We wanted to provide our customers with the opportunity to create a set of capsules to their taste and perhaps get to know other kinds of drinks they have not yet tasted. Moreover, the box has a special gift design so that customers can give the resulting selection to their relatives or friends,” explains Michaela Gilarová, the Channel Development Manager of Nescafé Dolce Gusto from the company Nestlé.
Our DAGO team was in charge of the design and realization of the display itself. The objective was mainly to create such a pop-up store where shoppers quickly tune themselves to the iconic brand, orient and easily choose. So we had to design a sufficiently big, attractive and original space to display all products.
For this purpose, we prepared a unique mobile unit for Nestlé, where customers can buy their own mixed collection, but also to see the existing portfolio of coffee machines, including novelties with touch-screen operating, and they can try the simplicity of the whole system.
They can choose from two variants: a standard package of 16 capsules or a big package of 32 capsules. They can choose from 17 different variants of capsules to combine them into their own collections. Finally, shoppers get small gifts with their resulting mixtures.
Thus the company Nestlé has successfully tested the use of a mobile pop-up concept for its modern communication and sales promotion of its brand Nescafé Dolce Gusto, thanks to which it can flexibly approach its existing and potential customers. This approach comes from the trend of product personalization and pop-up retail strategy. At the stand, which shows also coffee machines besides capsules Nescafé Dolce Gusto, there are hostesses to help with selection. So customers can easily select coffee according to their taste and take it immediately in gift packs. Nescafé Dolce Gusto pop-up store waits for its customers in OC Nový Smíchov across from the Datart store until the end of January.
Your DAGO team
