Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

Pinterest bits

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

NEW EDGE: We present ourselves to the world of a new reality at a new level

What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.

To make a big difference in a functional society at a time of pandemic storm that shook both society and the market, you must have a vision. You have to have courage. You have to focus on the opportunities and then start to make your way like a carnivorous fish up the river. You must not be discouraged by the scepticism and frustration of the others, or by partial failures, and you must move on. Somehow, a little abstractly, we could describe what was behind the DAGO transformation that has taken place over the last two years.

Impact of the coronavirus on retail industry

The pandemic hit the whole business and marketing industry hard, companies stopped investing heavily in below-the-line advertising, although people (after the initial shock subsided) did not stop shopping. And those who didn´t twiddle their thumbs could make full use of time and space to make their brands visible.

Most in-store campaigns are being created extremely fast today with a short-time character and that’s why the production of POS materials is being realised from cardboard (even more than in previous years), which is developing creatively, its service life is longer, with higher-quality printing and technologically enables (often in combination with other materials and original accessories) modern and excellent realizations in terms of aesthetics and functionality.

Crises create opportunity

We took the crisis in society and business as an opportunity to review the internal functioning of processes and human potential. And the changes were definitely not just “cosmetic.” We built a completely new production department, and equipped it with new IT tools to manage production more efficiently. This resulted in a smoother operation of the sales team as well as better targeted work by technologists. We have improved the project management system. Calculations are much faster now and putting orders into manufacturing and production has become more efficient.

We hired new employees for all departments and several people within the company moved to other positions that “fit” them better.  We focus even more on creativity; we do not want to offer clients the opportunity to just catch up with their competition, but through their display to support the uniqueness and individuality of the brand or campaign. Last but not least, we have invested heavily in the production itself, especially in the purchase of state-of-the-art printing machines and cutting plotters. Our production is not only super fast and high quality, but above all ecological and sustainable; for example – we supply cardboard with an FSC certificate.

NEW EDGE POS KOMUNIKACE

All this is behind the idea of ​​”NEW EDGE POS COMMUNICATION”. New environments, needs and approaches in the post pandemic reality as well as changes of ourselves, the main dominants of which are top level creativity, speed, efficiency and reliability of our production and all-in one full service. These changes have prepared us for new challenges in the sales areas of stores and in the development of POS materials for our clients. In order to be able to meet this even in the next demanding years, we will still work on precision with a sense of detail and functioning like the famous wheels in a watch movement. We want to be the best partner that will support and enrich the client in the world of retail, at any time.

Your DAGO team

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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