Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
NEW EDGE: We present ourselves to the world of a new reality at a new level
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What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
To make a big difference in a functional society at a time of pandemic storm that shook both society and the market, you must have a vision. You have to have courage. You have to focus on the opportunities and then start to make your way like a carnivorous fish up the river. You must not be discouraged by the scepticism and frustration of the others, or by partial failures, and you must move on. Somehow, a little abstractly, we could describe what was behind the DAGO transformation that has taken place over the last two years.
Impact of the coronavirus on retail industry
The pandemic hit the whole business and marketing industry hard, companies stopped investing heavily in below-the-line advertising, although people (after the initial shock subsided) did not stop shopping. And those who didn´t twiddle their thumbs could make full use of time and space to make their brands visible.
Most in-store campaigns are being created extremely fast today with a short-time character and that’s why the production of POS materials is being realised from cardboard (even more than in previous years), which is developing creatively, its service life is longer, with higher-quality printing and technologically enables (often in combination with other materials and original accessories) modern and excellent realizations in terms of aesthetics and functionality.
Crises create opportunity
We took the crisis in society and business as an opportunity to review the internal functioning of processes and human potential. And the changes were definitely not just “cosmetic.” We built a completely new production department, and equipped it with new IT tools to manage production more efficiently. This resulted in a smoother operation of the sales team as well as better targeted work by technologists. We have improved the project management system. Calculations are much faster now and putting orders into manufacturing and production has become more efficient.
We hired new employees for all departments and several people within the company moved to other positions that “fit” them better. We focus even more on creativity; we do not want to offer clients the opportunity to just catch up with their competition, but through their display to support the uniqueness and individuality of the brand or campaign. Last but not least, we have invested heavily in the production itself, especially in the purchase of state-of-the-art printing machines and cutting plotters. Our production is not only super fast and high quality, but above all ecological and sustainable; for example – we supply cardboard with an FSC certificate.
NEW EDGE POS KOMUNIKACE
All this is behind the idea of ”NEW EDGE POS COMMUNICATION”. New environments, needs and approaches in the post pandemic reality as well as changes of ourselves, the main dominants of which are top level creativity, speed, efficiency and reliability of our production and all-in one full service. These changes have prepared us for new challenges in the sales areas of stores and in the development of POS materials for our clients. In order to be able to meet this even in the next demanding years, we will still work on precision with a sense of detail and functioning like the famous wheels in a watch movement. We want to be the best partner that will support and enrich the client in the world of retail, at any time.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY