9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
New LEGO worlds : Let´s play!
For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-store network Bambule (Alltoys – in Slovakia). The first pilot project has just been installed in the Avion shopping centre in Bratislava. In addition to buying products, fans of the plastic cubes may also play and relax at the same time.
Because the whole system includes also playing spots, which won in the category of promo-points within the last POPAI AWARDS. So that by applying the shop-in-shop retail strategy, there have been created emotional zones in toy-stores that will undoubtedly please customers of the Danish toys. Customers are being attracted to approach playing tables using for example special lighting and moving effects or really rotating rotor of a helicopter at the top of a shelf drawing attention to the LEGO City series. Enlarged LEGO cubes or figures and especially eye-catching, expressively yellow appearance of the whole playing-point supplemented with image floor graphic lining the shelves also attract an interest. Individual kits are sorted by series and so customers know where to look for their favourites right after entering a store.
Colours and graphic elements stimulate playfulness
Based on the strategy of our comprehensive shopper-centric approach (CIS), knowledge of a category and space management and knowledge of shopping behaviour, we have created, in the close co-operation with the client, small LEGO worlds, where little and big customers may try out the kits and play with them. “We are trying to stimulate playfulness of customers by the combination of colours, light, motion and graphic elements. Everyone may relax during shopping, sit down by the playing table and build an own piece of work within a pleasant atmosphere of the newly created environment,” highlights the playfulness of the whole application Michal Sůlovec, the Project manager of our company.
New playing-points built from metal shelves supplemented with glossy lacquered wood and various 3D elements from plastic materialize the new style of the LEGO brand communication. The brand is trying to get closer to adult as well as child customers through this strongly customer-oriented way.
Your DAGO team