SK
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
New LEGO worlds : Let´s play!
For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-store network Bambule (Alltoys – in Slovakia). The first pilot project has just been installed in the Avion shopping centre in Bratislava. In addition to buying products, fans of the plastic cubes may also play and relax at the same time.
Because the whole system includes also playing spots, which won in the category of promo-points within the last POPAI AWARDS. So that by applying the shop-in-shop retail strategy, there have been created emotional zones in toy-stores that will undoubtedly please customers of the Danish toys. Customers are being attracted to approach playing tables using for example special lighting and moving effects or really rotating rotor of a helicopter at the top of a shelf drawing attention to the LEGO City series. Enlarged LEGO cubes or figures and especially eye-catching, expressively yellow appearance of the whole playing-point supplemented with image floor graphic lining the shelves also attract an interest. Individual kits are sorted by series and so customers know where to look for their favourites right after entering a store.
Colours and graphic elements stimulate playfulness
Based on the strategy of our comprehensive shopper-centric approach (CIS), knowledge of a category and space management and knowledge of shopping behaviour, we have created, in the close co-operation with the client, small LEGO worlds, where little and big customers may try out the kits and play with them. “We are trying to stimulate playfulness of customers by the combination of colours, light, motion and graphic elements. Everyone may relax during shopping, sit down by the playing table and build an own piece of work within a pleasant atmosphere of the newly created environment,” highlights the playfulness of the whole application Michal Sůlovec, the Project manager of our company.
New playing-points built from metal shelves supplemented with glossy lacquered wood and various 3D elements from plastic materialize the new style of the LEGO brand communication. The brand is trying to get closer to adult as well as child customers through this strongly customer-oriented way.
Your DAGO team
