SK
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
New LEGO worlds : Let´s play!
For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-store network Bambule (Alltoys – in Slovakia). The first pilot project has just been installed in the Avion shopping centre in Bratislava. In addition to buying products, fans of the plastic cubes may also play and relax at the same time.
Because the whole system includes also playing spots, which won in the category of promo-points within the last POPAI AWARDS. So that by applying the shop-in-shop retail strategy, there have been created emotional zones in toy-stores that will undoubtedly please customers of the Danish toys. Customers are being attracted to approach playing tables using for example special lighting and moving effects or really rotating rotor of a helicopter at the top of a shelf drawing attention to the LEGO City series. Enlarged LEGO cubes or figures and especially eye-catching, expressively yellow appearance of the whole playing-point supplemented with image floor graphic lining the shelves also attract an interest. Individual kits are sorted by series and so customers know where to look for their favourites right after entering a store.
Colours and graphic elements stimulate playfulness
Based on the strategy of our comprehensive shopper-centric approach (CIS), knowledge of a category and space management and knowledge of shopping behaviour, we have created, in the close co-operation with the client, small LEGO worlds, where little and big customers may try out the kits and play with them. “We are trying to stimulate playfulness of customers by the combination of colours, light, motion and graphic elements. Everyone may relax during shopping, sit down by the playing table and build an own piece of work within a pleasant atmosphere of the newly created environment,” highlights the playfulness of the whole application Michal Sůlovec, the Project manager of our company.
New playing-points built from metal shelves supplemented with glossy lacquered wood and various 3D elements from plastic materialize the new style of the LEGO brand communication. The brand is trying to get closer to adult as well as child customers through this strongly customer-oriented way.
Your DAGO team
