SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
New LEGO worlds : Let´s play!
For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-store network Bambule (Alltoys – in Slovakia). The first pilot project has just been installed in the Avion shopping centre in Bratislava. In addition to buying products, fans of the plastic cubes may also play and relax at the same time.
Because the whole system includes also playing spots, which won in the category of promo-points within the last POPAI AWARDS. So that by applying the shop-in-shop retail strategy, there have been created emotional zones in toy-stores that will undoubtedly please customers of the Danish toys. Customers are being attracted to approach playing tables using for example special lighting and moving effects or really rotating rotor of a helicopter at the top of a shelf drawing attention to the LEGO City series. Enlarged LEGO cubes or figures and especially eye-catching, expressively yellow appearance of the whole playing-point supplemented with image floor graphic lining the shelves also attract an interest. Individual kits are sorted by series and so customers know where to look for their favourites right after entering a store.
Colours and graphic elements stimulate playfulness
Based on the strategy of our comprehensive shopper-centric approach (CIS), knowledge of a category and space management and knowledge of shopping behaviour, we have created, in the close co-operation with the client, small LEGO worlds, where little and big customers may try out the kits and play with them. “We are trying to stimulate playfulness of customers by the combination of colours, light, motion and graphic elements. Everyone may relax during shopping, sit down by the playing table and build an own piece of work within a pleasant atmosphere of the newly created environment,” highlights the playfulness of the whole application Michal Sůlovec, the Project manager of our company.
New playing-points built from metal shelves supplemented with glossy lacquered wood and various 3D elements from plastic materialize the new style of the LEGO brand communication. The brand is trying to get closer to adult as well as child customers through this strongly customer-oriented way.
Your DAGO team
