POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
New NESCAFÉ displays
![foto_nove-nescafe-display31](https://www.dago.cz/wp-content/uploads/2013/02/foto_nove-nescafe-display31-e1539849464443.jpg)
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As target place there are shops of independent retail market. The reason for competitive tendering was the need to develop new, modern POP stand, with sufficient sale and communication potential, which at the same time would be capable of domination in selling environment and it would support image and sale of the displayed coffee NESCAFÉ.
In the project, the attributes of our shoppercentric DAGO CIS (Complex In-store Solution) access have been reflected as usual. To get visual shape while creating design, we have been inspired by new communication feature of the brand NESCAFÉ, so called “square-round”, which dominates to the whole morphology of the stand and thus, it differentiates it in space from regular shapes of environment, what increases potential of attracting customers´ attention. For other support for dominance on the selling surface, we have used corporate combination of red and white colours.
NescaféThanks to the designed colourful code, the stand cannot be overlooked in contrast with dark and light background of the selling environment. Being part of the task, we laid stress on easy re-branding of the stand, which has been secured by means of exchangeable communication surfaces in front of the shelves, on sides of the stand and stoppers of action shelf. By value added of the stand, we also mean its adjustable and removable sideboards. In case of placement of the stands in a row of other displays, these sideboards have no justification and so they don´t have to be applied on the stand. Therefore our client – after analysis of placement – has saved substantial amount of finance. The stand also enables communication of news on highlighted action shelf and last but not least it allows easy application of the so called parasitic displays for action presentation of cross sell products.
By that, we achieve ability of the whole POP feature to convert potential customers to buyers of the exhibited range of goods. As a result of our victory in tender, we have not only designed, developed and produced the stands, but also we have distributed and installed them in shops throughout the whole Czech and Slovak Republics. In many places, this new display has substituted the original one, which has been withdrawn and eco-friendly eliminated afterwards. After all, this project has become another example of complex full service concept of POP project from its planning, strategic concept of design while designing, developing, producing up to implementation on market.
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