SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As target place there are shops of independent retail market. The reason for competitive tendering was the need to develop new, modern POP stand, with sufficient sale and communication potential, which at the same time would be capable of domination in selling environment and it would support image and sale of the displayed coffee NESCAFÉ.
In the project, the attributes of our shoppercentric DAGO CIS (Complex In-store Solution) access have been reflected as usual. To get visual shape while creating design, we have been inspired by new communication feature of the brand NESCAFÉ, so called “square-round”, which dominates to the whole morphology of the stand and thus, it differentiates it in space from regular shapes of environment, what increases potential of attracting customers´ attention. For other support for dominance on the selling surface, we have used corporate combination of red and white colours.
NescaféThanks to the designed colourful code, the stand cannot be overlooked in contrast with dark and light background of the selling environment. Being part of the task, we laid stress on easy re-branding of the stand, which has been secured by means of exchangeable communication surfaces in front of the shelves, on sides of the stand and stoppers of action shelf. By value added of the stand, we also mean its adjustable and removable sideboards. In case of placement of the stands in a row of other displays, these sideboards have no justification and so they don´t have to be applied on the stand. Therefore our client – after analysis of placement – has saved substantial amount of finance. The stand also enables communication of news on highlighted action shelf and last but not least it allows easy application of the so called parasitic displays for action presentation of cross sell products.
By that, we achieve ability of the whole POP feature to convert potential customers to buyers of the exhibited range of goods. As a result of our victory in tender, we have not only designed, developed and produced the stands, but also we have distributed and installed them in shops throughout the whole Czech and Slovak Republics. In many places, this new display has substituted the original one, which has been withdrawn and eco-friendly eliminated afterwards. After all, this project has become another example of complex full service concept of POP project from its planning, strategic concept of design while designing, developing, producing up to implementation on market.
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