SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As target place there are shops of independent retail market. The reason for competitive tendering was the need to develop new, modern POP stand, with sufficient sale and communication potential, which at the same time would be capable of domination in selling environment and it would support image and sale of the displayed coffee NESCAFÉ.
In the project, the attributes of our shoppercentric DAGO CIS (Complex In-store Solution) access have been reflected as usual. To get visual shape while creating design, we have been inspired by new communication feature of the brand NESCAFÉ, so called “square-round”, which dominates to the whole morphology of the stand and thus, it differentiates it in space from regular shapes of environment, what increases potential of attracting customers´ attention. For other support for dominance on the selling surface, we have used corporate combination of red and white colours.
NescaféThanks to the designed colourful code, the stand cannot be overlooked in contrast with dark and light background of the selling environment. Being part of the task, we laid stress on easy re-branding of the stand, which has been secured by means of exchangeable communication surfaces in front of the shelves, on sides of the stand and stoppers of action shelf. By value added of the stand, we also mean its adjustable and removable sideboards. In case of placement of the stands in a row of other displays, these sideboards have no justification and so they don´t have to be applied on the stand. Therefore our client – after analysis of placement – has saved substantial amount of finance. The stand also enables communication of news on highlighted action shelf and last but not least it allows easy application of the so called parasitic displays for action presentation of cross sell products.
By that, we achieve ability of the whole POP feature to convert potential customers to buyers of the exhibited range of goods. As a result of our victory in tender, we have not only designed, developed and produced the stands, but also we have distributed and installed them in shops throughout the whole Czech and Slovak Republics. In many places, this new display has substituted the original one, which has been withdrawn and eco-friendly eliminated afterwards. After all, this project has become another example of complex full service concept of POP project from its planning, strategic concept of design while designing, developing, producing up to implementation on market.
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