DAGO is superbrand of the year 2016
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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…
Introduction into the mixology in a MAKRO store
Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
https://www.pinterest.com/dagoPOPagency/o…
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
New office launched in Slovakia

We are opening a new Slovak office in Bratislava. Thanks to this, we will be able to respond more quickly to the needs of the local market and provide customers with a stable background for their POS projects and their subsequent realization. A novelty for Slovak customers will also be our logistics system for online overview and management of POP projects.
We have been providing communication solutions that support sales directly in stores to the Slovak market for several years already. “Slovak shoppers have so far been able to see a number of our successful realizations for our local clients, such as Nestlé Slovakia, Stock SK, Karlovarské minerálne vody, Coca-Cola SK, Heineken SK, Pernod Ricard, and others. We, therefore, build on our long-term experience and rich knowledge of the local environment,” said Ľuboš Plačko, who will be in charge of projects for Slovak clients.
By opening the Bratislava office, we are also responding to many foreign companies that already have branches in Slovakia to support their activities. “We provide clients with creatively thought-out POP solutions, in which we implement shopper-centric principles and current world trends. This was the case with the end caps for Dolce Gusto coffee capsules. They encourage customers to be engrossed in shopping, among other things, using large levitating capsules, which, following the brand image, evoke a feeling of modernity and timelessness,” commented Ľuboš Plačko.
We use a logistics system to manage clients’ POS projects, which we continuously develop. “With its help, we have successfully administered, for example, more than a thousand cash zones for Nestlé confectionery. We adapt the form of the system to each client so that he always has a complete and up-to-date overview of his displays,” added Ľuboš Plačko.
By the end of this year, we plan to employ five employees in Slovakia who will provide support for the realizations of POP solutions on the local market. When processing orders, we will use our own creative, development, and production center in the Czech Republic.
Your Dago Team