SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
New office launched in Slovakia
We are opening a new Slovak office in Bratislava. Thanks to this, we will be able to respond more quickly to the needs of the local market and provide customers with a stable background for their POS projects and their subsequent realization. A novelty for Slovak customers will also be our logistics system for online overview and management of POP projects.
We have been providing communication solutions that support sales directly in stores to the Slovak market for several years already. “Slovak shoppers have so far been able to see a number of our successful realizations for our local clients, such as Nestlé Slovakia, Stock SK, Karlovarské minerálne vody, Coca-Cola SK, Heineken SK, Pernod Ricard, and others. We, therefore, build on our long-term experience and rich knowledge of the local environment,” said Ľuboš Plačko, who will be in charge of projects for Slovak clients.
By opening the Bratislava office, we are also responding to many foreign companies that already have branches in Slovakia to support their activities. “We provide clients with creatively thought-out POP solutions, in which we implement shopper-centric principles and current world trends. This was the case with the end caps for Dolce Gusto coffee capsules. They encourage customers to be engrossed in shopping, among other things, using large levitating capsules, which, following the brand image, evoke a feeling of modernity and timelessness,” commented Ľuboš Plačko.
We use a logistics system to manage clients’ POS projects, which we continuously develop. “With its help, we have successfully administered, for example, more than a thousand cash zones for Nestlé confectionery. We adapt the form of the system to each client so that he always has a complete and up-to-date overview of his displays,” added Ľuboš Plačko.
By the end of this year, we plan to employ five employees in Slovakia who will provide support for the realizations of POP solutions on the local market. When processing orders, we will use our own creative, development, and production center in the Czech Republic.
Your Dago Team
