Women and men: when women are shopping for men

Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…

Whisky Festival will make you to become an expert

The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….

The Captain Morgan Boat has dominated at POPAI CE AWARDS

Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…

HP attracts players to a game altar

Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…

POPAI Masters Chicago

In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…

GlaxoSmithKline SIS in Globus

The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…

3D COTTAGES FROM NESTLE IN GLOBUS

In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…

New POP Tassimo displays

Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Submitter of this project was a company Mondelez and our company took care of its design, production and implementation to the market.

The new premium display can be characterized by a unique connection of device of well-known and reliable Bosch brand with the favourite Tassimo coffee. The proposed design and construction evoke the atmosphere of home kitchen by using traditional elements as a kitchen unit worktop and real mosaic ceramic tiling.

With its shape, colour code and light effects, this display fulfils the expectations for efficient POP media, especially with its strong connection to the Tassimo brand and its positioning, as well as with its dominance within the retail environment, and last but not least it enables an easy orientation in the presented assortment and easy product handling.

To achieve its luxurious appearance, we have used LTD boards with high gloss finish combined with 3D illuminated logos. These displays are currently being positioned in stores of the AHOLD retail chain.

Team DAGO

Photogallery

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