Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

New POP Tassimo displays

Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Submitter of this project was a company Mondelez and our company took care of its design, production and implementation to the market.

The new premium display can be characterized by a unique connection of device of well-known and reliable Bosch brand with the favourite Tassimo coffee. The proposed design and construction evoke the atmosphere of home kitchen by using traditional elements as a kitchen unit worktop and real mosaic ceramic tiling.

With its shape, colour code and light effects, this display fulfils the expectations for efficient POP media, especially with its strong connection to the Tassimo brand and its positioning, as well as with its dominance within the retail environment, and last but not least it enables an easy orientation in the presented assortment and easy product handling.

To achieve its luxurious appearance, we have used LTD boards with high gloss finish combined with 3D illuminated logos. These displays are currently being positioned in stores of the AHOLD retail chain.

Team DAGO

Photogallery

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