SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat. The new presentation of Irish whiskey Tullamore D.E.W. and its summer barbecue competition.
As part of the Irish Barbecue campaign, 45 full-cardboard single-pallet displays for the Albert and Globus chains have been created and will be installed in June. Already these days, however, consumers can see two two-pallet displays – in Kaufland in Prague and České Budějovice.
“Every project for Tullamore D.E.W. is interesting for us with something. We are very happy to be different in our designs and we never repeat the same thing, so we always accept all assignments as another, new challenge. The adrenaline that the whole process – from development to positioning to stores – brings is amazing,” comments Eva Perglová, the Project Manager from the Dago agency.
It can withstand extreme loads
The two-pallet displays are made of a combination of cardboard and honeycomb and, like the single-pallet displays, these are prepared for extreme loads. The display is filled with bottles, which represent a significant burden. To attract the attention of customers, the two-pallet display is complemented by real elements in the form of grilling charcoal, grilling tools, and a grill from the Weber brand – the main prizes of this summer competition. “POS materials with a specific theme (here it´s grilling) very often evokes impulsive customer behavior, which rapidly increases sales, and our goal was to create such a display for Tullamore D.E.W.. That result is really worth it!” adds Eva Perglová.
The promo campaign was launched in early May and will run until the end of July. Anyone who purchases any of the Tullamore D.E.W. alcoholic beverages can enter the competition. The campaign has its own microsite – www.tullamoregril.cz, which also includes inspirations for Irish barbecues from well-known chefs Marek Pavala and Roman Kóni.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
