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Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat. The new presentation of Irish whiskey Tullamore D.E.W. and its summer barbecue competition.
As part of the Irish Barbecue campaign, 45 full-cardboard single-pallet displays for the Albert and Globus chains have been created and will be installed in June. Already these days, however, consumers can see two two-pallet displays – in Kaufland in Prague and České Budějovice.
“Every project for Tullamore D.E.W. is interesting for us with something. We are very happy to be different in our designs and we never repeat the same thing, so we always accept all assignments as another, new challenge. The adrenaline that the whole process – from development to positioning to stores – brings is amazing,” comments Eva Perglová, the Project Manager from the Dago agency.
It can withstand extreme loads
The two-pallet displays are made of a combination of cardboard and honeycomb and, like the single-pallet displays, these are prepared for extreme loads. The display is filled with bottles, which represent a significant burden. To attract the attention of customers, the two-pallet display is complemented by real elements in the form of grilling charcoal, grilling tools, and a grill from the Weber brand – the main prizes of this summer competition. “POS materials with a specific theme (here it´s grilling) very often evokes impulsive customer behavior, which rapidly increases sales, and our goal was to create such a display for Tullamore D.E.W.. That result is really worth it!” adds Eva Perglová.
The promo campaign was launched in early May and will run until the end of July. Anyone who purchases any of the Tullamore D.E.W. alcoholic beverages can enter the competition. The campaign has its own microsite – www.tullamoregril.cz, which also includes inspirations for Irish barbecues from well-known chefs Marek Pavala and Roman Kóni.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
