Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
News from the retail: How did DAGO prepare clients for Easter?
![Dvoupaletí Božkov Republica](https://www.dago.cz/wp-content/uploads/2022/04/viber_image_2022-03-21_10-28-02-124.jpg)
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display. Easter simply deserves a strong presentation! Look at the shop-in-shops we have created for our clients.
Easter for the whole family
Easter is traditionally associated with welcoming spring, observing folk traditions that go hand in hand with baking lamb-shaped cakes and other sweet or salty delicacies. We also thought of this when implementing a shop-in-shop for Orkla, which presents products from the Vitana and Hamé brands.
The cheerfully decorated display helps to put customers into the atmosphere of the Easter holidays, thanks to real elements such as painted Easter eggs, plaited osier sticks, sweat bread, and flowers. It also reminds them that these are holidays when the whole family meets together.
“Easter is a time when everyone is trying to follow folk traditions. These include the traditional feast, which often involves the whole family. Four days off directly entice you to try traditional recipes. From our display, the customer should get inspiration for baking – they will find everything they need in one place”, “says Barbora Hybnerová, the Shopper and Customer Marketing Specialist from Orkla.
The display, which is made of cardboard and honeycomb, presents everything needed for baking – from spices, jams and baking powders through various types of sugars to sweet toppings and other ingredients. The Easter shop-in-shop is dominated by a bar counter with a photo of a family, which underlines the family atmosphere of these holidays.
Something stronger for adults
Easter also means a rich portion of all kinds of sweets. But what about adults who usually don’t really like sweets? Easter is one of the most important seasons for the spirits category. And this is why the display of the company Stock Plzeň presents the entire family of Božkov Republica, including the new product Božkov Republica Honey, with the slogan “Enjoy an elegant Easter”.
Customers can find the two-pallet display, which at first sight attracts with its elegant black-gold design, in Kaufland stores. It is made of a combination of cardboard and co-plastic. “Our new display attracts consumers not only due to the large stock of products but also due to the well-thought-out superstructure, which allows you to increase the stock of products a little more and at the same time we used the centre for a decorative section in the spirit of Easter. Easter cupcakes, plaited osier stick, and eggs hanging from the top of the display evoke the arrival of spring and attract the attention of customers,” says Dana Bičovská, the Trade Marketing Manager Off Trade from Stock Plzeň and adds, “We deliberately maintained the unified communication line of the Božkov Republica family we use all the year-round. In combination with a large stock of products, this display, therefore, perfectly fulfils both activation and sales purposes.“
As part of this campaign, DAGO has prepared a Hotpoint for Albert stores in the same colours, which, like the two-palette display, is complemented by real elements. Both types of displays present all the flavours of Božkov Republica in a well-arranged way.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY