Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Ondrášovka in a new jacket is also changing its display in the sales area
![Ondrášovka_Dago 4](https://www.dago.cz/wp-content/uploads/2022/05/Ondrasovka_Dago-4.jpg)
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability. Since March, Kofola has been offering customers the Ondrášovka water with a new logo, label, and new colour of its PET bottle. This will facilitate the subsequent recycling of bottles.
The new visual identity of Ondrášovka mineral waters reflects the positive relationship of the company and the brand towards nature. The main identification element of the brand’s rebranding has become the green tree. “We didn’t put a bushy deciduous tree in the new Ondrášovka logo by accident. We are aware of the important role that trees and forests play in our nature and how much they contribute to the proper water cycle. We already take intensive care of water and nature in the wide surroundings of our plant,” explains Kateřina Ceralová, the Senior Brand Manager of the Ondrášovka brand.
“We also took this message into account when producing POS materials. We know how important sustainability is for Kofola,” explains Marek Končitík, the Sales Director from the communication agency Dago. “For the production of displays for Ondrášovka, including shop-in-shops, we used only durable cardboard with FCS certification, supporting environmentally friendly, socially beneficial, and economically viable forest management. Kofola and Dago worked together and the result is a series of functional POSs that help customers communicate information about the design change of these mineral waters,” he adds.
Light green dominates on the POS
The communication agency Dago thus produced a set of displays including shop-in-shops, end caps, shelving brandings, and cardboard displays and sleeves, which fully harmonize with the rebranding of mineral waters Ondrášovka. Dago has been involved in the Ondrášovka project since the very beginning, i.e. since February 2021, and has created several concepts for Kofola, which have gradually been addressed by all the graphic artists that Dago has under its roof. “We wanted to be sure that we would develop and work up a concept for the client that fully meets his expectations and the goals of the entire campaign. That is why we involved all our creative designers in the campaign and worked together with the client on the development of the final concept, which we subsequently developed into all the above-mentioned POSs,” adds Končitík.
All types of displays are tuned into light green colour and are dominated by the new Ondrášovka logo, referring to the natural origin of this mineral water. In addition, the shop-in-shops are complemented by real elements in the form of a bench and a signpost, which contains slogans emphasizing the history and message of Ondrášovka.
“The development of in-store communication for the relaunch of the Ondrášovka brand was a complex project in which we tried to take into account the ecological approach to materials, point out the attributes of the brand, and further engage and educate consumers about the brand’s activities and history. The whole instore communication only enhances the whole Ondrášovka campaign,” adds Daniela Dlouhá, Kofola’s Trade Marketing Manager, as to the new Ondrášovka POS.
What has been realized in retail within the co-operation:
- Shop-in-shops including floor stickers and real benches
- Cardboard displays
- Half-palette sleeve with spacers
- Quarter-palette sleeve with spacers
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY