Women and men: when women are shopping for men

Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…

Whisky Festival will make you to become an expert

The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….

The Captain Morgan Boat has dominated at POPAI CE AWARDS

Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…

HP attracts players to a game altar

Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…

POPAI Masters Chicago

In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…

GlaxoSmithKline SIS in Globus

The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…

3D COTTAGES FROM NESTLE IN GLOBUS

In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…

In-store in Shanghai and Peking

]

We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…

Ondrášovka in a new jacket is also changing its display in the sales area

The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability. Since March, Kofola has been offering customers the Ondrášovka water with a new logo, label, and new colour of its PET bottle. This will facilitate the subsequent recycling of bottles.

The new visual identity of Ondrášovka mineral waters reflects the positive relationship of the company and the brand towards nature. The main identification element of the brand’s rebranding has become the green tree. “We didn’t put a bushy deciduous tree in the new Ondrášovka logo by accident. We are aware of the important role that trees and forests play in our nature and how much they contribute to the proper water cycle. We already take intensive care of water and nature in the wide surroundings of our plant,” explains Kateřina Ceralová, the Senior Brand Manager of the Ondrášovka brand.

“We also took this message into account when producing POS materials. We know how important sustainability is for Kofola,” explains Marek Končitík, the Sales Director from the communication agency Dago. “For the production of displays for Ondrášovka, including shop-in-shops, we used only durable cardboard with FCS certification, supporting environmentally friendly, socially beneficial, and economically viable forest management. Kofola and Dago worked together and the result is a series of functional POSs that help customers communicate information about the design change of these mineral waters,” he adds.

Light green dominates on the POS

The communication agency Dago thus produced a set of displays including shop-in-shops, end caps, shelving brandings, and cardboard displays and sleeves, which fully harmonize with the rebranding of mineral waters Ondrášovka. Dago has been involved in the Ondrášovka project since the very beginning, i.e. since February 2021, and has created several concepts for Kofola, which have gradually been addressed by all the graphic artists that Dago has under its roof. “We wanted to be sure that we would develop and work up a concept for the client that fully meets his expectations and the goals of the entire campaign. That is why we involved all our creative designers in the campaign and worked together with the client on the development of the final concept, which we subsequently developed into all the above-mentioned POSs,” adds Končitík.

All types of displays are tuned into light green colour and are dominated by the new Ondrášovka logo, referring to the natural origin of this mineral water. In addition, the shop-in-shops are complemented by real elements in the form of a bench and a signpost, which contains slogans emphasizing the history and message of Ondrášovka.

“The development of in-store communication for the relaunch of the Ondrášovka brand was a complex project in which we tried to take into account the ecological approach to materials, point out the attributes of the brand, and further engage and educate consumers about the brand’s activities and history. The whole instore communication only enhances the whole Ondrášovka campaign,” adds Daniela Dlouhá, Kofola’s Trade Marketing Manager, as to the new Ondrášovka POS.

What has been realized in retail within the co-operation:

  • Shop-in-shops including floor stickers and real benches
  • Cardboard displays
  • Half-palette sleeve with spacers
  • Quarter-palette sleeve with spacers

 

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Share This