SK
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to its appearance and use of materials reflects by stimulating customer´s interaction with exposed product. Our DAGO team, the author of the display, used a mechanics, when gripping a toothbrush goes with augmented reality through a product spot and showing an actual customer reviews from Alza websites.
The main motivation for creating such a significant display was an effort to make customers to try those toothbrushes. ’’We wanted to provide consumers with an easy and accurate acquaintance with the product. In addition to this, they can also get a picture of the satisfaction of other customers and take advantage of their references for their purchase decisions,’’ says Andrej Murgaš, who is in charge of the dental products strategy within the company Procter&Gamble for the Czech and Slovak market. Within the display, there dominates a two meters high model of the new product GENIUS, which includes many advanced features and offers links to a mobile phone. So using the high-tech features suggested itself.
The display will be used on a long-term basis and Alza, as a key partner, provided an area of 9 m2 in showrooms in Prague and Bratislava. The realization, therefore, had to meet high expectations. 3D model of the novelty GENIUS uses a light indication of dental care modes like the real product. If a customer comes closer, the screens will invite him to gripe one of the toothbrushes. Then, the given product spot starts and it is also showing the Alza customer reviews of customers who recently bought such a toothbrush. ’’This display is unique in Europe and I believe that it will help to get a superior and deserved attention to the product novelty in the showroom,’’ says Andrej Murgaš.
The display proves its technological advancement in communication with shoppers and it also provides the brand with valuable data for marketing. The system monitors the frequency and time of each manipulation with exposed toothbrushes. These data are available in real time through the website interface and further used for planning sales promotions of the exposed assortment.
Your DAGO team
