LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Original Metaxa party

Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a living room to be rented during summer months for home parties just in the city centre. For our client, we created a 3D end caps and displays to support this campaign within the Tesco chain in the Slovak republic.
„Our consumer research in the Czech Republic shows that home parties are becoming increasingly popular and therefore we decided to provide customers with a unique experience. The in-store display promoting the campaign should attract customers and evoke a desire to experience something new,” said Aneta Vadóczová, Trade and Marketing Specialist of Rémy Cointreau.
We designed and realised an outstanding 3D end cap presenting the whole concept. The dominant element of the display is noticeable, contrasting graphics with a Metaxa bottle in the visual centre and a slogan „Recommended by everyone except neighbours”. The whole concept is supplemented with supply of Metaxa bottles located within the display and also with a simple graphics showing the process of preparing a good home party. The noticeable 3D display and LED backlighting should attract customers at first glance and evoke a feeling that it is something special. In our proposals we built on key visuals of the agency Made by Vaculik.
55 displays within the Tesco chain in the Slovak republic attract for mobile container Metaxa Partyhaus with 33m2 area to entertain comfortably 10 people and provide them with everything necessary for a good party. Customers can try an unconventional and perfect „home” party during the whole summer up to September in the Stone Square (Kamenné námestie) in Bratislava. You can find more about the container at www.partyhaus.sk.
Your DAGO team