SK
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a living room to be rented during summer months for home parties just in the city centre. For our client, we created a 3D end caps and displays to support this campaign within the Tesco chain in the Slovak republic.
„Our consumer research in the Czech Republic shows that home parties are becoming increasingly popular and therefore we decided to provide customers with a unique experience. The in-store display promoting the campaign should attract customers and evoke a desire to experience something new,” said Aneta Vadóczová, Trade and Marketing Specialist of Rémy Cointreau.
We designed and realised an outstanding 3D end cap presenting the whole concept. The dominant element of the display is noticeable, contrasting graphics with a Metaxa bottle in the visual centre and a slogan „Recommended by everyone except neighbours”. The whole concept is supplemented with supply of Metaxa bottles located within the display and also with a simple graphics showing the process of preparing a good home party. The noticeable 3D display and LED backlighting should attract customers at first glance and evoke a feeling that it is something special. In our proposals we built on key visuals of the agency Made by Vaculik.
55 displays within the Tesco chain in the Slovak republic attract for mobile container Metaxa Partyhaus with 33m2 area to entertain comfortably 10 people and provide them with everything necessary for a good party. Customers can try an unconventional and perfect „home” party during the whole summer up to September in the Stone Square (Kamenné námestie) in Bratislava. You can find more about the container at www.partyhaus.sk.
Your DAGO team
