SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a living room to be rented during summer months for home parties just in the city centre. For our client, we created a 3D end caps and displays to support this campaign within the Tesco chain in the Slovak republic.
„Our consumer research in the Czech Republic shows that home parties are becoming increasingly popular and therefore we decided to provide customers with a unique experience. The in-store display promoting the campaign should attract customers and evoke a desire to experience something new,” said Aneta Vadóczová, Trade and Marketing Specialist of Rémy Cointreau.
We designed and realised an outstanding 3D end cap presenting the whole concept. The dominant element of the display is noticeable, contrasting graphics with a Metaxa bottle in the visual centre and a slogan „Recommended by everyone except neighbours”. The whole concept is supplemented with supply of Metaxa bottles located within the display and also with a simple graphics showing the process of preparing a good home party. The noticeable 3D display and LED backlighting should attract customers at first glance and evoke a feeling that it is something special. In our proposals we built on key visuals of the agency Made by Vaculik.
55 displays within the Tesco chain in the Slovak republic attract for mobile container Metaxa Partyhaus with 33m2 area to entertain comfortably 10 people and provide them with everything necessary for a good party. Customers can try an unconventional and perfect „home” party during the whole summer up to September in the Stone Square (Kamenné námestie) in Bratislava. You can find more about the container at www.partyhaus.sk.
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