I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
Orion creates Easter atmosphere in stores

In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on creation of the Easter season atmosphere in stores.
“We wanted to present Easter candy to our customers to attract their attention and contribute to the atmosphere of the spring holidays. The Orion brand is on our market for more than a century. The association with the traditional holidays is thus natural,” explained Jakub Krupička, Channel Development Specialist from Nestlé. Resulting pallet concept has dominant elements. These is Easter Bunny in an above-life-size and a model of a big wicker basket, to which customers respond very positively. “These elements really act upon customers as a magnet, they want to look at it, touch it,” added Marek Končitík from DAGO. According to him, the involvement of other senses during shopping is crucial and helps create resulting impression of the display.
The Easter four- or six-pallets belong to the series of the new generation more premium displays used by Nestlé. It aims to get closer to customers in stores, brings more atmosphere and also entertainment into encounter with offered products. High-quality materials (laminated boards, elements from lycra and real wicker, in this case) and precise workmanship are expected and we see them as obvious. Easter branding of Orion products acts for customers in Globus stores.
Your DAGO team