Orion lures into the world of confectionery using a chocolate flood

Smart display can mix drinks

]

Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…

Our victory in POPAI AWARDS 2014

Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…

Unique P.O.P. for M&M´s in TESCO

Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r

Shop in shop ACER for Alza

How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.

The company Acer used the ac…

JOJO shop-in-shop in TESCO

In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…

Czech World of Grilling 2

The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…

Top Class Shop in Shop Becherovka

Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…

Imperial Tobacco illuminating displays

Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…

Euroshop 2014 – a sci-fi reality

Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…

Demo walls for mobile phones in Electroworld

Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…

Orion lures into the world of confectionery using a chocolate flood

The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an exclusive display of its products. The end cap designed and produced by our company should interest customers and evoke their taste for sweets in selected TESCO stores.

The goal was to get shoppers into aisles with confectionery and thus increase the category value. The original solution also influences emotions of customers and creates an impulse to enter this section,” explains Jakub Krupička, the Trade Marketing Specialist of our client – company Nestlé. The Orion end cap perfectly fulfils this role and lures into the world of confectionery along with the JOJO brand display in some stores.

The end cap design is made in combination of blue and brown colours. Blue is characteristic for the Orion brand and dark brown colour stimulates appetite. In addition to the colour combination, high gloss used on the most of visible surfaces of the display underlines the impression of luxury. 3D sideboards of the display represent big Orion chocolate bars. The dominant feature in the middle of the display is a flowing stream of chocolate with a vortex at its bottom part created using a LCD screen placed flatways.

„The installation should present Orion as a traditional and well-known Czech brand, whose products customers would like to enjoy at home. Thus the end cap concept gives an impression of an entrance gateway that will create emotions and evoke appetite,” adds Marek Končitík, the Sales Director of our company.

Since, according to the previous experience, the end caps actually increase penetration of shoppers in the category, Nestlé plans gradual increase of their number. Achievements of this project also include an award for the best in-store realization of December 2015 by the mistoprodeje.cz server.

Your DAGO team

Next articles

We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design

The international Shop! Paris Awards competition is an annual celebration of in-store communication ...

Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike

As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...

DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...

Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun

Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...

DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores

The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...

Unique POP Medium Offers a Traditional Barrel-Style Experience

The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Str...

POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner

The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at ...

Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago

Do you want to discover energy and experience the world? That’s exactly what the energy drink Semt...

Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale

Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel!...

Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!

Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey a...

Pin It on Pinterest

Dago s.r.o.
undefined
undefined
undefined
undefined
undefined
Share This