SK
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and the second place with a play table for Globus customers to test Oral-B electric toothbrushes. A Whiskas end cap won the third place.
The Lego Duplo Locomotive display is based on one of the boxes of bricks. Transparent boxes with built-up construction kits show children and their parents what they can build from the bricks. We won the gold medal in the “Leisure time” category.
Two of our realisations in the “Beverages” category won the silver and the bronze medal. The pallet display with a Deer origami statue for Jaegermeister won the second place and the Birell end cap won the third place. The Oral-B play table, offering to test electric toothbrushes, won the second place in the “Health, hygiene and cosmetics” category. The third place in the category of permanent displays of the “Food” category belongs to the Whiskas end cap which attracts cat-pets owners to playful presentation with a haptic stimulation using a real rope.
This has been another success from Paris for us, where we were the only company representing the Czech market. We took home five awards compared to the previous two years with three and four awards. It is a great satisfaction for us again. It is a great challenge to achieve within the competition of the growing number of participants when the standard of the branch and registered works significantly increases. And we appreciate not only that we succeed as the only Czech company in this competition.
The third year and one more award again
At the 55th POPAI Awards Paris, 334 projects in 46 categories in the POS, digital and merchandising sphere participated compared to the last year with 250 realisations. In the year 2016, we succeeded with three projects: the gold medal for the super-premium dog food Carnilove display, the silver medal for the interactive JOJO candies end cap and the bronze medal for the Captain Morgan boat as a mobile wooden bar. In the year 2017, we won the first medal for infant water Rajec display, the bronze medal for the LG shop-in-shop in Alza, another bronze medal also for the Oral_B display with an above-life size electric toothbrush model and another bronze medal for the pallet Captain Morgan display.
Your DAGO team
