SK
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and the second place with a play table for Globus customers to test Oral-B electric toothbrushes. A Whiskas end cap won the third place.
The Lego Duplo Locomotive display is based on one of the boxes of bricks. Transparent boxes with built-up construction kits show children and their parents what they can build from the bricks. We won the gold medal in the “Leisure time” category.
Two of our realisations in the “Beverages” category won the silver and the bronze medal. The pallet display with a Deer origami statue for Jaegermeister won the second place and the Birell end cap won the third place. The Oral-B play table, offering to test electric toothbrushes, won the second place in the “Health, hygiene and cosmetics” category. The third place in the category of permanent displays of the “Food” category belongs to the Whiskas end cap which attracts cat-pets owners to playful presentation with a haptic stimulation using a real rope.
This has been another success from Paris for us, where we were the only company representing the Czech market. We took home five awards compared to the previous two years with three and four awards. It is a great satisfaction for us again. It is a great challenge to achieve within the competition of the growing number of participants when the standard of the branch and registered works significantly increases. And we appreciate not only that we succeed as the only Czech company in this competition.
The third year and one more award again
At the 55th POPAI Awards Paris, 334 projects in 46 categories in the POS, digital and merchandising sphere participated compared to the last year with 250 realisations. In the year 2016, we succeeded with three projects: the gold medal for the super-premium dog food Carnilove display, the silver medal for the interactive JOJO candies end cap and the bronze medal for the Captain Morgan boat as a mobile wooden bar. In the year 2017, we won the first medal for infant water Rajec display, the bronze medal for the LG shop-in-shop in Alza, another bronze medal also for the Oral_B display with an above-life size electric toothbrush model and another bronze medal for the pallet Captain Morgan display.
Your DAGO team
