SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and the second place with a play table for Globus customers to test Oral-B electric toothbrushes. A Whiskas end cap won the third place.
The Lego Duplo Locomotive display is based on one of the boxes of bricks. Transparent boxes with built-up construction kits show children and their parents what they can build from the bricks. We won the gold medal in the “Leisure time” category.
Two of our realisations in the “Beverages” category won the silver and the bronze medal. The pallet display with a Deer origami statue for Jaegermeister won the second place and the Birell end cap won the third place. The Oral-B play table, offering to test electric toothbrushes, won the second place in the “Health, hygiene and cosmetics” category. The third place in the category of permanent displays of the “Food” category belongs to the Whiskas end cap which attracts cat-pets owners to playful presentation with a haptic stimulation using a real rope.
This has been another success from Paris for us, where we were the only company representing the Czech market. We took home five awards compared to the previous two years with three and four awards. It is a great satisfaction for us again. It is a great challenge to achieve within the competition of the growing number of participants when the standard of the branch and registered works significantly increases. And we appreciate not only that we succeed as the only Czech company in this competition.
The third year and one more award again
At the 55th POPAI Awards Paris, 334 projects in 46 categories in the POS, digital and merchandising sphere participated compared to the last year with 250 realisations. In the year 2016, we succeeded with three projects: the gold medal for the super-premium dog food Carnilove display, the silver medal for the interactive JOJO candies end cap and the bronze medal for the Captain Morgan boat as a mobile wooden bar. In the year 2017, we won the first medal for infant water Rajec display, the bronze medal for the LG shop-in-shop in Alza, another bronze medal also for the Oral_B display with an above-life size electric toothbrush model and another bronze medal for the pallet Captain Morgan display.
Your DAGO team
