Women and men: when women are shopping for men

01.2016

Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…

Whisky Festival will make you to become an expert

11.2015

The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….

The Captain Morgan Boat has dominated at POPAI CE AWARDS

10.2015

Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…

HP attracts players to a game altar

09.2015

Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…

POPAI Masters Chicago

08.2015

In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…

GlaxoSmithKline SIS in Globus

07.2015

The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…

3D COTTAGES FROM NESTLE IN GLOBUS

06.2015

In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…

Our victory in POPAI AWARDS 2014

Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The professional jury was most impressed by the P.O.P. application for Milka that also became this year´s absolute winner. So our company won the most awards compared to all competitors in this prestigious competition.

Awards from POPAI AWARDS 2014

The winner of the category Food, the best material and technical innovation, award for creativity and the absolute winner of POPAI AWARDS 2014. So the Milka end cap, we have realized for Mondelez, won the maximum number of awards at this year´s AWARDS of the association POPAI. “The jury was perhaps impressed by the interconnection of all the senses within the communication with buyers. The end cap is well visible and you can caress a plush head of the Milka cow installed on it. Moreover, the plush head calls your attention to do so, as it moos at passers-by thanks to the motion sensor,” Marek Končitík, our Business Manager, describes the winning P.O.P. application.

These awards acknowledge that DAGO goes the right direction 

We won other five awards within particular announced categories. The jury was most impressed by P.O.P. media designed and installed to increase sales of bottles of Jägermeister, Fernet Stock and Becher from Carlsbad and cosmetic products of the company Nivea.

“We deeply appreciate all the awards.  We are glad to see in practice and within competitions that our CIS (Complex In-store Solution) approach really helps to increase revenue and also creates better points of sales and brings added value to customers in the form of shopping experience,” Martin Vorel, our Executive Director, adds to this year´s success in this competition.

Thanks to all our clients that gave us the chance to work on projects together and to confirm meaningfull contribution to improved point of purchase.

Your DAGO team

Synopsis of our POPAI AWARDS 2014

Pin It on Pinterest

Share This