The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Our victory in POPAI AWARDS 2014

Awards from POPAI AWARDS 2014
The winner of the category Food, the best material and technical innovation, award for creativity and the absolute winner of POPAI AWARDS 2014. So the Milka end cap, we have realized for Mondelez, won the maximum number of awards at this year´s AWARDS of the association POPAI. “The jury was perhaps impressed by the interconnection of all the senses within the communication with buyers. The end cap is well visible and you can caress a plush head of the Milka cow installed on it. Moreover, the plush head calls your attention to do so, as it moos at passers-by thanks to the motion sensor,” Marek Končitík, our Business Manager, describes the winning P.O.P. application.
These awards acknowledge that DAGO goes the right direction
We won other five awards within particular announced categories. The jury was most impressed by P.O.P. media designed and installed to increase sales of bottles of Jägermeister, Fernet Stock and Becher from Carlsbad and cosmetic products of the company Nivea.
“We deeply appreciate all the awards. We are glad to see in practice and within competitions that our CIS (Complex In-store Solution) approach really helps to increase revenue and also creates better points of sales and brings added value to customers in the form of shopping experience,” Martin Vorel, our Executive Director, adds to this year´s success in this competition.
Thanks to all our clients that gave us the chance to work on projects together and to confirm meaningfull contribution to improved point of purchase.
Your DAGO team