SK
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we have provided also their installation to sales points including filling them with goods.
It is a unique interpretation of an action palette island. Its non-traditionality consists especially in untypical attractive appearance and shape, specific size and luminous and moving elements. The exhibition has been completed with an action show-case with a presented gift customers might get in a Budvar beer package within the promo action. The gift in the show-case is illuminated and rotates on a pedestal thanks to a servomotor. The exposition has been designed to provide maximal possibility for exhibited products to excel. The way of their placement and position of a package encourages symbolically customers to buy it. Thanks to these attributes, the POP element actively disturbs customers from their shopping routine, encourages their interest and greatly strengthens sales efficiency of the whole campaign. Considerable difference from common palette exhibitions caused a conscious interest of shoppers in the exhibition itself, which is not being common in the case of similar media.
Statement by the project submitter: Ing. Josef Kroulík
Off-trade Communication Manager, Budějovický Budvar, n.p.
At the beginning of each in-store project for the Budweiser Budvar brand, there is our attempt to look at traditional things from a new perspective. The display we have used to expose the action multipacks within the „golden“ times before Christmas was not an exception in this respect. It was a purpose not to use a display similar to a classical rack with its shape. On the contrary, great emphasis was placed on elements, which have a maximal potential to interest: non-traditional shape, light, motion and clear communication of a product added value. All these elements showed very functional in a flood of traditional POS solutions. In addition to fulfilling expected sales goals, this project brought also an effect that POS materials – as advertising message carriers – usually do not have. It provoked a discussion among shoppers, which caused having some effect also outside a hypermarket.
