SK
POPAI Awards – most awards for DAGO
]
Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
]
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
]
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we have provided also their installation to sales points including filling them with goods.
It is a unique interpretation of an action palette island. Its non-traditionality consists especially in untypical attractive appearance and shape, specific size and luminous and moving elements. The exhibition has been completed with an action show-case with a presented gift customers might get in a Budvar beer package within the promo action. The gift in the show-case is illuminated and rotates on a pedestal thanks to a servomotor. The exposition has been designed to provide maximal possibility for exhibited products to excel. The way of their placement and position of a package encourages symbolically customers to buy it. Thanks to these attributes, the POP element actively disturbs customers from their shopping routine, encourages their interest and greatly strengthens sales efficiency of the whole campaign. Considerable difference from common palette exhibitions caused a conscious interest of shoppers in the exhibition itself, which is not being common in the case of similar media.
Statement by the project submitter: Ing. Josef Kroulík
Off-trade Communication Manager, Budějovický Budvar, n.p.
At the beginning of each in-store project for the Budweiser Budvar brand, there is our attempt to look at traditional things from a new perspective. The display we have used to expose the action multipacks within the „golden“ times before Christmas was not an exception in this respect. It was a purpose not to use a display similar to a classical rack with its shape. On the contrary, great emphasis was placed on elements, which have a maximal potential to interest: non-traditional shape, light, motion and clear communication of a product added value. All these elements showed very functional in a flood of traditional POS solutions. In addition to fulfilling expected sales goals, this project brought also an effect that POS materials – as advertising message carriers – usually do not have. It provoked a discussion among shoppers, which caused having some effect also outside a hypermarket.
