SK
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we have provided also their installation to sales points including filling them with goods.
It is a unique interpretation of an action palette island. Its non-traditionality consists especially in untypical attractive appearance and shape, specific size and luminous and moving elements. The exhibition has been completed with an action show-case with a presented gift customers might get in a Budvar beer package within the promo action. The gift in the show-case is illuminated and rotates on a pedestal thanks to a servomotor. The exposition has been designed to provide maximal possibility for exhibited products to excel. The way of their placement and position of a package encourages symbolically customers to buy it. Thanks to these attributes, the POP element actively disturbs customers from their shopping routine, encourages their interest and greatly strengthens sales efficiency of the whole campaign. Considerable difference from common palette exhibitions caused a conscious interest of shoppers in the exhibition itself, which is not being common in the case of similar media.
Statement by the project submitter: Ing. Josef Kroulík
Off-trade Communication Manager, Budějovický Budvar, n.p.
At the beginning of each in-store project for the Budweiser Budvar brand, there is our attempt to look at traditional things from a new perspective. The display we have used to expose the action multipacks within the „golden“ times before Christmas was not an exception in this respect. It was a purpose not to use a display similar to a classical rack with its shape. On the contrary, great emphasis was placed on elements, which have a maximal potential to interest: non-traditional shape, light, motion and clear communication of a product added value. All these elements showed very functional in a flood of traditional POS solutions. In addition to fulfilling expected sales goals, this project brought also an effect that POS materials – as advertising message carriers – usually do not have. It provoked a discussion among shoppers, which caused having some effect also outside a hypermarket.
