SK
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermarkets, we implemented a campaign to promote a premium series Pampers Premium and new Pampers Pants. It was a colour-coding of categories and interactive modules Touch and Feel enabling to look at the products thoroughly.
”The goal of the project was primarily to increase attractiveness of the shopping environment, namely the section of disposable nappies, and also to inform shopping moms about Pampers products. In this campaign, we wanted to educate customers and facilitate their orientation within the children´s category,” said Jozef Vnenk from Procter & Gamble.
The result is a communication set, which included a colour coding of individual categories and especially Touch and Feel modules with an interactive element customers can turn and look at the whole product, structure of nappies and the way of fastening them in detail. Thanks to the light effect and the whole originality of this application, customers are being distracted from shopping routines and their attention is being attracted towards the communicated products. Customers will be attracted also with interactivity at first glance, which contributes to higher probability of purchasing with clear communication of the product benefits.
The chosen form reached the desired effect as we can see from positive reactions of moms. It is easier for them to orient within shelves and better understand benefits of the premium nappies. After a two-month testing in Brno, Procter & Gamble has placed the realization into all stores of the Globus supermarket chain and the sales increased within the set objectives of this P.O.P. activity.
Your DAGO team
